• Mari Pfeiffer in front of museum building

    My Blog

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Make a Logo with One Font

Creating a logo with just text is a great way of using your name or your company name and standing apart from the crowd. Many companies use their name or some form of their name as their logo - New Balance, 3M, Everlast, to name a few. So in this video, I'll show you how you can take one font and transform it into a simple, elegant and memorable logo for your business.


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Change your messaging during a crisis

When the world is in the midst of a crisis, like a recession or the COVID-19 pandemic, speaking to people about their current problems and helping them in that context is critical. I’ll show you three examples of how to change your messaging - in a caring, non-sleazy way! - so that you can let people know how you can help them immediately. And keep your business going.


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Reuse, repurpose your website images and expand your marketing collateral

Have you ever wondered if there were ways of using your website’s images in multiple ways? There are! Even if you’ve used a great photo in very prominent area of your website such as your home page header area, there are tons of ways of using that image and others several more times so that you add interesting, eye-catching areas to other pages, as well as other marketing collateral such as promotional postcards, flyers, newsletters, and more.
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I’m Mari Pfeiffer, Writer & Website Designer. This is my blog, featuring articles about writing, website design, content creation, content strategy, my recently completed projects, and more.


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