• Mari Pfeiffer in front of museum building

    My Blog

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Make a Logo with One Font


Creating a logo with just text is a great way of using your name or your company name and standing apart from the crowd. Many companies use their name or some form of their name as their logo - New Balance, 3M, Everlast, to name a few. So in this video, I'll show you how you can take one font and transform it into a simple, elegant and memorable logo for your business.


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Add Videoconferencing to your consulting or coaching business


Like many businesses these days, you're probably moving a lot of your services online. For many coaches and consultants, this is a great way of continuing to work with clients if you can't see them in person, and, it's also another way of acquiring new clients. But before offering services through videoconferencing, make sure you have registration and payments set up on your website.


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Change your messaging during a crisis


When the world is in the midst of a crisis, like a recession or the COVID-19 pandemic, speaking to people about their current problems and helping them in that context is critical. I’ll show you three examples of how to change your messaging - in a caring, non-sleazy way! - so that you can let people know how you can help them immediately. And keep your business going.


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Welcome!

I’m Mari Pfeiffer, Writer & Website Designer. This is my blog, featuring articles about writing, website design, content creation, content strategy, my recently completed projects, and more.


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