• Mari Pfeiffer in front of museum building

    My Blog

Stacks Image 574

Change your messaging during a crisis

When the world is in the midst of a crisis, like a recession or the COVID-19 pandemic, speaking to people about their current problems and helping them in that context is critical. I’ll show you three examples of how to change your messaging - in a caring, non-sleazy way! - so that you can let people know how you can help them immediately. And keep your business going.


How Case Studies help you turn prospects into loyal clients

Part of being a service provider means that some of your time – in fact, a good deal of your time – will be spent trying to convince people to hire you. You can’t turn every person you meet into a client. That’s just impossible. But there are ways to make yourself stand out, put yourself at the top of a warm (maybe even hot?) prospect’s list, and get hired. One of the best ways to do that is through case studies.

Do people understand what you do?

If people don’t understand what you do the moment they land on your website, they will leave. Having a clear, understandable, relatable and attractive message will not only keep people on your home page, it will lead them to explore the rest of your site.
 Page 1 / 1 

I’m Mari Pfeiffer, Writer & Website Designer. This is my blog, featuring articles about writing, website design, content creation, content strategy, my recently completed projects, and more.


Want to know how your website can attract and convert visitors into loyal customers? Get my FREE mini-workbook, “7 Ways to Create a Website that Attracts and Converts.” Subscribe and get tips and advice on copywriting and website design.

Recent Posts