The Badon Tennis Academy, founded by and led by Veronica Badon, needed a redesign. The previous site was outdated, the messaging was unclear, the navigation very hard to follow. A lack of good photos and e-commerce functionality also hampered the academy’s ability to attract more students. Veronica Badon is one of the best tennis coaches in the Los Angeles area, and when she asked me to redesign her website, we focused on clarifying her message, portraying her academy clearly and installing a system for registering and paying for classes online.
Client The Badon Tennis Academy
What I did Content strategy, development, design, e-commerce setup, photography management
In a Before & After story, you’ll see where the BTA was and what we did to make it the amazing site it is now.
Veronica Badon and her team were already an establishment in the Altadena and Pasadena areas of Los Angeles. But once her new site launched, people who were looking for tennis lessons, one-on-one coaching and tennis-related activities started to find her much more easily. Her classes are fully-booked, new students are showing up on a weekly basis, and she also has two highly competitive tennis teams of players - 10 & Under and 12 & Up - that are performing very well. Badon is now looking to expand her team of coaches as well as facilities. Stay tuned as this tennis powerhouse grows!