So, how do you get a 404 error page to work for you? Watch this video.
A 404 Error page can actually work to your advantage. If you tell your visitor that they’ve arrived at a dead end but that it’s okay, and you have plenty of information about your website right there, then the chances they’ll look around multiply. This is a page that is often overlooked, and what a shame! Any time you can get your visitors to stick around, browse your site and maybe even purchase from you, you have done well!
So if you haven’t got a great 404 page already, make that a priority today.