My strongest advice is to take your time and make your site map as detailed as possible so that you can really imagine how someone – your ideal customer – will use your site to get to know you and to buy from you.
Creating a sitemap is going to save you time and money. It’s going to save you time because instead of guessing or figuring out what you need to put in your site, you’ll know, and you’ll know WHY. It’s going to save you money because it will be a well-planned and thoroughly created site that will be easy for you to use to market your business and to grow it. I see so many sites that haven’t been well-planned or conceived, and the owners often say, “I should have planned this out more carefully.” Don’t let that happen to you! Plan it out. Create a site map and move on. You’ll be so glad you did.